Marketing Executive

Role Objective

Reporting to the Marketing Manager based in Hove, this is a key new position within the Shackleton marketing team, and will contribute to the overall marketing plan roll out, performance and success for the company as a whole.

We are bringing together the best in financial advice companies into a single business and this role will be at the heart of this acquisition and integration process and in bringing our brand mission and values to life with an extensive omni-channel marketing strategy.

Duties and Responsibilities

• Develop and execute social media and email marketing strategies that drive engagement, brand awareness, and lead generation.
• Write, edit, and proofread high-quality content for different platforms (social media, emails, blogs and website etc).
• Design engaging and on-brand visual assets for social media using Canva or similar tools/software.
• Collaborate with the SEO team to ensure content is optimized for search engines.
• Manage content calendars and ensure timely delivery of content.
• Monitor and analyse content performance and suggest improvements.
• Research industry trends to create relevant and engaging content for social media and emails.
• Coordinate with internal teams and stakeholders for content creation.
• Use the CRM system to create email sequences and content that enhances the customer journey and analyse email campaigns and performance as well as building automated email campaign journeys.
• Support the wider marketing team in gathering online reviews for Shackleton.
• Support with the running of online and in-person events such as client webinars.
• Contribute to and manage internal communications.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, or a related field (or equivalent experience).
• Experience with social media marketing.
• Knowledge of graphic design tools like Adobe Creative Suite/Canva (optional, but beneficial).

Knowledge and experience

• Proven experience in content marketing and content creation with a strong focus on social media and email marketing, or a related role.
• Strong writing, editing, and proofreading skills.
• Creative thinking and the ability to adapt to different content styles and platforms.
• Strong communication and collaboration skills.
• Ability to analyse data and turn insights into actionable content strategies.

Personal Skills

• Self-starter with strong time-management skills.
• Detail-oriented and organized.
• Be a strong team player, collaborative and adaptable to a fast-paced work environment.
• Be flexible, ambitious and a self starter.
• Passionate about content creation and storytelling.

If you are interested in learning more about this role or want to apply, please send your CV/Application to Marketing Manager Alice Sundell, alice.sundell@shackeltonadvisers.co.uk.