30th October 2025

Shackleton continues to drive its customer focus with a duo of senior appointments

Marcus Bolitho appointed as Chief Marketing Officer
Will Gold becomes Head of Communications

London – 29 October 2025. Shackleton Advisers Limited (“Shackleton”) is pleased to announce the appointment of Marcus Bolitho and Will Gold as Chief Marketing Officer and Head of Communications respectively, effective 1 October.

These senior hires demonstrate the strength of Shackleton’s commitment to becoming Britain’s Financial Adviser, providing high-quality, fair, trustworthy and affordable financial advice across the country. They also underscore the importance that Shackleton attaches to providing clients with both clear and relevant communications.

Commenting on the appointments, Shackleton CEO Paul Feeney said: “Having known Marcus and Will professionally since 2008, I have seen and admired first-hand the quality of their work over many years. They will play an instrumental role in supporting our clients and advisers, as we make our distinctive financial planning proposition available to people across Britain. They were instrumental in supporting us on a consultancy basis with the successful launch of the Shackleton brand and I am delighted, therefore, that we have been able to attract them on a permanent basis, bringing their expertise, skill, energy and drive into the Shackleton team.”

Prior to their most recent positions at global equities boutique Goodhart Partners LLP, in May 2024 Marcus and Will co-founded Bold Partners, a specialist marketing consultancy, with Shackleton rapidly becoming one of their most significant clients. They both bring considerable financial services experience to Shackleton, with previous roles including Global Head of Marketing and Head of Investment Marketing, respectively, at Jupiter Asset Management and Old Mutual Global Investors/Merian Global Investors.

Bolitho added: “Having helped to launch Shackleton, it was an honour to be invited to join the firm on a permanent basis, and to have the opportunity to support it on its journey to becoming a national champion brand in its category. The need for fair, affordable financial advice has never been greater, and I wholeheartedly believe that Shackleton will be the firm that restores both access to and trust in the profession. I am thrilled at the prospect of helping it to do just that.”

Gold concluded: “It has become abundantly clear that the financial planning market in the UK was ripe for disruption. The timeless values that sit at the heart of Shackleton resonate strongly with me, and I believe that they will resonate with people right across Britain. This is a business that is being built with a powerful focus on doing what is right for consumers, and I’m looking forward hugely to supporting the firm’s clients and advisers over the years ahead.”

Biographies

Marcus Bolitho is a strategic, client-aligned commercial marketing head with over 30 years’ experience. He has a strong track record in creating and growing financial services brands into leading, distinctive and successful businesses within increasingly converging, regulated and sophisticated marketplaces.
Prior to joining Shackleton, Marcus was a partner at global equities boutique Goodhart Partners LLP, of which he became a member after co-founding Bold Partners, a specialist financial services consultancy. Before creating Bold Partners, he was successively global head of marketing at Jupiter Asset Management and Old Mutual Global Investors/Merian – where he was instrumental in driving the significant growth of OMGI from small assets under management and modest profitability, into a significant player in its chosen markets.

Marcus has led multiple successful marketing teams in delivering standout marketing distribution programmes, re-brands, communications, marketing automation, product and proposition development. He started his career in advertising before moving to Charles Schwab and into asset management in 2004 with ABN Amro. Marcus holds a BA from University College, London (UCL).

Will Gold is a proven and commercially focused marketing leader, drawing on a financial communications career spanning two decades. He has noteworthy expertise in the asset/investment management sector, backed by deep investment knowledge and 16 years’ experience in house in international asset and wealth management firms.

Before joining Shackleton, Will was a partner at global equities boutique Goodhart Partners LLP, of which he became a member after co-founding Bold Partners, a specialist financial services marketing consultancy. Prior to launching Bold Partners, he was head of investment marketing at Jupiter Asset Management and at Old Mutual Global Investors/Merian, where he led teams responsible for delivering stand-out marketing and communications programmes.
Will began his financial communications career as a journalist covering the asset finance sector, and then worked as a pension and investment communication specialist at an actuarial consulting firm, before moving into asset management with BNY Mellon. He holds an MA in Modern & Medieval Languages (French & German) from the University of Cambridge.