Keith Jones

Keith Jones was appointed to the Board of Shackleton Advisers Limited on 1 January 2026. He is Chairman of Pemberton Asset Management Limited, which he joined and helped to found in 2013. He was formerly the CEO of Aviva Global Investors (previously Morley Fund Management) and a member of the executive management board of Aviva plc. Prior to that, Keith was a main board director of National Provident Institution and Chief Executive Officer of NPI Asset Management from 1994 to 1999. From 1989 to 1994 he was an Executive Director and Partner at Lazard Brothers & Co. Keith began his career in the City of London with James Capel, as Chief Economist and Head of Bond Research, in 1978, where he became Executive Director and Partner.

Keith has over 45 years’ experience in asset management and financial services. He has held a number of senior industry positions, including Board Member of the Association of British Insurers (ABI), Chair designate of the Investment Management Association, and has worked as an economic adviser to the UK Government. He holds and has held several other NED roles, including main board directorships of F&C Asset Management PLC and most recently Evelyn Partners. He has also been a senior adviser on financial services to Permira LLP.